Check out our final project of 2017 with client Nick Cannon and the hilarious WildnOut tour.
Objective: Nick Cannon’s TV Show Wildn’Out needed an urgent digital campaign to increase ticket sales the DC market after sales were declining.
Strategy: Our strategy was to not only place sponsored ads but to incentivize fans to engage in our conversation threads, launch ticket giveaways, repost and share our posts to their friends, convert passive fans into motivated fans that engage with our digital assets, and to get fans to tag as many friends as possible thereby multiplying our organic reach.
Using our influencer database, we contacted social media influencers that met the criteria needed of 2M in reach and developed copy and campaign materials to promote across their networks both on Instagram and Twitter.
Our contesting portion call to action was for fans to share content and tag friends. The most shares and tags received 2 free passes to show!
Results: Within 7 days the Capital One Arena was sold out to capacity of 18,277 seats. The Facebook sponsored ad program and fan incentive/interaction initiative took us over the top considering that those “shares” were organic and spurred a lot of fan interaction between fans and amongst personal friends. We inserted our team into the conversations when appropriate. Interactions were of the nature of a “help desk” and to drive fans to Ticketmaster purchase links. Our team also encouraged fan “sharing” of digital content.
Shares – 1,117
Est. organic reach 558,500 *based on average fan FB friend total of 500 “friends” per fan
Ad Views – 40k plus
Likes – 2005
Instagram & Twitter Metrics
Ad Views – 31, 744
Custom URL referrals – 8921 clicks